INFERENCES IN ADVERTISEMENTS: EXEMPLIFYING WITH RELEVANCE THEORY
نویسندگان
چکیده
منابع مشابه
Computing Theory With Relevance
In computer science education, the topic of computing theory is one that is commonly not well received by students. Career-oriented students often view the topic as irrelevant, and would rather learn new skills and technologies that they perceive will improve their future employment prospects. This paper outlines an approach that attempts to blend these two apparent extremes by using “popular” ...
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This paper outlines the main assumptions of relevance theory (Sperber & Wilson 1985, 1995, 1998, 2002, Wilson & Sperber 2002), an inferential approach to pragmatics. Relevance theory is based on a definition of relevance and two principles of relevance: a Cognitive Principle (that human cognition is geared to the maximisation of relevance), and a Communicative Principle (that utterances create ...
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1. INTRODUCTION Relevance theory (RT) is best known for its account of verbal communication and comprehension, but it also sets out a general picture of the principles driving the human cognitive system as a whole and this plays a crucial role in underpinning the particular claims made about communication and the pragmatic theory that follows from them. The various post-Gricean accounts of the ...
متن کاملSpeeding up Inferences Using Relevance Reasoning: A Formalism and Algorithms
Irrelevance reasoning refers to the process in which a system reasons about which parts of its knowledge are relevant (or irrelevant) to a speciic query. Aside from its importance in speeding up inferences from large knowledge bases, relevance reasoning is crucial in advanced applications such as modeling complex physical devices and information gathering in distributed heterogeneous systems. T...
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ژورنال
عنوان ژورنال: Linguagem em (Dis)curso
سال: 2014
ISSN: 1518-7632
DOI: 10.1590/1982-4017-140305-0514